As part of the 'heart for a heart' campaign on World Heart Day (29 September), Led by agency, The Full Service, the campaign urged everyone, including some prominent artists and photographers, to create a heart and then post it across social media alongside #heartforaheart to stimulate conversations about heart disease.
Contributors already include the likes of Love Magazine, John Richmond, Vivetta, Pam Hogg, Steven Tai, Charlotte Tilbury, Nigel Coates, Gered Mankowitz, David Montgomery, Julie Verhoven, Anna Friel, Damien Hirst, Helena Christensen, Beth Ditto, Holly Willoughby, Rita Ora, Abbey Clancy and Kate Lee among others.
Renowned photographer Rankin said: “The team and I wanted to make that mean something. And what better way than to raise awareness for the amazing work that British Heart Foundation do. We can all be guilty of taking it for granted that our bodies keep working. A heart for a heart is a just a little moment to recognise and salute it.”
Russell Weaver, creative director, The Full Service said: "This was one of those ideas that the team came up with and we all knew straight away that it was special. We knew we could do something fun and integrated with it. We approached British Heart Foundation, a cause we all passionately believe in, who were totally up for it. What we love about it is that it’s not loud or brash or in your face; it’s just a quiet moment of celebrating the good cause”.
Simon Gillespie, chief executive of the British Heart Foundation said: “Heart disease is heartless. Too many lives are lost to these terrible conditions each year, but through our vital research we are determined to end this devastation. It’s fantastic to have the support of Rankin, and all of these incredible artists on World Heart Day, helping us to keep more hearts beating.”