The Drum Awards for Marketing - Extended Entry Deadline

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By John Glenday | Reporter

September 19, 2017 | 2 min read

The British Fashion Council has joined forces with Dame Vivienne Westwood and the Mayor of London to prove they are doing their bit to tackle the blight of climate change with Switch to Green.

This campaign will see the partners reach out to the fashion industry in order to encourage them to switch to a green energy supplier by 2020 and already a number of major brands have lent their support; including Selfridges, Stella McCartney, Marks & Spencer and Harvey Nichols.

Participating brands have committed to switch their UK offices and shops to a green energy tariff or supply within three years

Westwood commented: “People ask, ‘what can I do to help save the environment?’ In all my time as an activist, I’ve never had a satisfactory answer. Now we know: Switch to a Green Energy supplier.”

Caroline Rush, CEO British Fashion Council added: “We are proud to launch this ambitious campaign to encourage our industry to be leaders of global change. It is our hope that the Fashion Switch campaign encourages brands and businesses to increase the demand for green energy; helping accelerate investment and the rate and scale of renewables in the UK.”

The UK as a whole is now half-way towards meeting its commitment to slash greenhouse gas emissions by 80% by 2050 although it is unclear whether the country will be able to meet its nearer term ambition of sourcing 15% of all electricity, heating and transport power from renewable sources by 2020.

Brands worldwide are in competition to become more sustainable with United recently named eco Airline of the year.

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