Disney in partnership with Facebook Creative Shop announced the return of the popular show 'The Mickey Mouse Club' now called 'Club Mickey Mouse' as an exclusive Facebook and Instagram show, as Disney continues to ramp up its digital content after cutting ties with Netflix.
— Disney (@Disney) September 8, 2017
The marketing strategy for the show remains social media oriented as Instagram, Twitter and Facebook accounts of the actors will be used to promote the show with Todrick Hall and Alisha Marie are influencers with popular YouTube channels that will feature as guest mentors.
Mark D’Arcy, VP and chief creative officer at Facebook Creative Shop said: “Disney has long been a marquee partner for Facebook Anthology and ‘Club Mickey Mouse’ is a prime example of why. It’s high-quality content, it’s created specifically for the feed, and it speaks directly to the audience it was made for. We’re looking forward to seeing how the Facebook audience embraces this program.”
The show is set to run for seven weeks and will follow the cast as they work on original entertainment material. Disney Digital Network will also be publishing content weekly for the show.
The show previously gave a platform to stardom to the likes of Britney Spears, Justin Timberlake and Ryan Gosling.