Amazon Prime members will receive a 33% discount on the new Maggi range on as part of the agreement while customers paying through Amazon Pay will get 25% cash back.
Maarten Geraets, general manager, foods, Nestlé India said, “Our new Maggi Nutri-licious Noodles are in line with our Simply Good initiative to provide healthier and tastier choices to our consumers. We are pleased to associate with Amazon to reach out to our consumers across India”
Manish Tiwary, vice president of category management, Amazon India, said: “Amazon today has become a destination for customers seeking diverse and quality selection across categories.
"We constantly strive to widen this selection by offering millions of products ranging from daily essentials to international gourmet treats. We are excited to associate with Nestlé India to launch Maggi Nutri-licious Noodles first on Amazon."
Customers also have the opportunity to participate in an Amazon app only quiz contest where they can win cash prizes.
Amazon India recently organised the Great Sale to grow in India.