Star Wars' Mark Hamill and Rian Johnson urge fans to evade the movie's marketing


By John McCarthy | Media editor

August 14, 2017 | 4 min read

An unusual conflict has broken out between the cast and director of Star Wars: The Last Jedi and its marketer sparking a debate around whether movie studios are spoiling their own plots.

Both Luke Skywalker actor Mark Hamill and movie director Rian Johnson both responded to a concern from a fan that the trailers and promotions could reveal vital plotpoints from the upcoming second installment in Disney’s new trilogy.

Star Wars the Last Jedi

A frame from the Star Wars: the Last Jedi trailer

Speaking out on a trend that the major studios, with seeming regularity, spoil their own movies, Superman V Batman: Dawn of Justice being one of the perpetrators, Johnson urged fans of the series to stay away from the promos.

Hamill echoed the sentiment.

One user perhaps summed up the issue.

From the Disney marketer perspective, they are laden with the task to sell the movie without showing too much of its beats and locations. Additional brand partnerships and content risks given more details away to particularly vigilant viewers.

Below is the teaser trailer if you wish to ignore the advice of Hamill and Johnson.


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