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Technology News shows clear thinking with appointment of digital specialists Delete


By John Glenday | Reporter

July 24, 2017 | 2 min read, the Admiral Group owned financial services comparison website, has appointed digital agency Delete to overhaul the brands customer experience. shows some clear thinking with appointment of digital specialists Delete

Designed to reinforce’s core motoring services the tie-up will see Delete bring their creative and user experience expertise to bear on the comparison portal, overhauling the front end to usher in a more pleasant user experience.

Tom Dougherty, partner and UX director at Delete, said: “The challenge set by to deliver market-leading innovation with customer experience at its heart perfectly aligns with Delete’s strategic offer. The project gives us the chance to work with a really passionate team and support them with a range of consultative and design services.”

Nicholas Carlton, product director at, added: “Delete has a great track record of delivering large scale CX-focused projects. Coupled with its innovative approach to our brief, it was the perfect choice for this project. We wanted a digital partner which understands not only our vision for the brand, but also our desire to innovate within our sector. We’re looking forward to working closely with the Delete team to realise this vision.” recruited James Corden to front its Karmarama conceived ‘driver wins’ and ‘car savings campaigns’ which have seen the comedian laud drivers on the basis of proud car-related moments.

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