Pernod Ricard has promoted Philip Ainsworth to UK marketing director. He replaces Patrick Venning who has taken on a global role with Ballantine’s.
Previously marketing director of the drinks giant’s vodka brand Wyborowa, he began the new role earlier this month, reporting to managing director Laurent Pillet.
Meanwhile, Venning has become global marketing director for Ballantine’s Finest and Introduction to Scotch Portfolio at Chivas Brothers – the Scotch whisky business of Pernod Ricard.
“Our marketing department continues to inspire and innovate the industry, by consistently delivering engaging campaigns for our premium portfolio of leading brands,” said Pillet.
“This is testament to Patrick’s leadership and we’ve ensured his successor possesses the same drive and determination to make us stand out."
Pernod Ricard has radically overhauled its marketing division in recent months as it looks to internalise many of the functions previously siphoned to agencies.
Last October, it brought its programmatic activity in-house in an effort to centralise management of media buying for its portfolio range. It followed that by moving its content production in-house both to become more cost efficient and exercise greater control of its output.
“There is a lot going on in getting to know consumers directly versus going through agencies,” chief executive Alexandre Ricard told The Drum earlier this year.