Social Chain, the social media marketing agency, has acquired the viral gaming portfolio of Devise in a multimillion-dollar deal that it claims makes it the largest owner of gaming publishers on Facebook.
The acquisition includes a large network of influential video game-related social media channels and websites. Devise claims to reach 1,500,000,000 people every month, and accumulate 200,000,000 views per month.
"We've experienced firsthand how passionate people are about gaming. Social Chain is passionate about pushing social boundaries. We're excited to see where they take it," said Jeff Taylor, chief executive of Devise.
Steven Bartlett, chief executive of Social Chain, said: "Jeff and the guys at Devise have done an incredible job at growing this network, their reach within the gaming industry is unbelievable.
"When we heard that there was an opportunity to own the biggest gaming network in the world the decision was easy. I’m excited to see how we can use it to grow Social Chain’s influence within the wider entertainment industry."