Rickshaw Travel, the independent tour operator committed to providing enriching, immersive, meaningful travel experiences, has announced it will launch new trips to Japan by September 2017 and has appointed Rooster PR as its retained UK press office following a competitive pitch.
This year, Rickshaw will be launching a range of bite-size trips and itineraries across Japan, including experiences in Hiroshima, Takayama, Nara & Kyoto. Travellers will get the chance to experience the real Japan, whether it’s sake tasting in a local brewery or learning how to become a traditional Japanese gardener.
As part of its growth strategy, Rickshaw has appointed Rooster to manage its pro-active and re-active press office to build brand awareness and aid company growth. This will include developing and implementing a content-focused PR plan, targeted media outreach, maximising press trip opportunities and crisis management where required. The agency will also help Rickshaw educate press and consumers about the importance of meaningful travel and plant the seeds for those who could be inspired to ‘travel with meaning’.
‘Travelling with meaning’ means travelling in a way everybody benefits: the traveller benefits from enriching experiences where they learn something new (about the destination, culture, a skill or about themselves) and at the same time the local people, animals and/or environment benefit too.
Lloyd Kane, director at Rickshaw Travel, said: “We’re thrilled to launch Japan – our 26th destination – and welcome Rooster on board during this exciting time in our journey. As a meaningful travel company, it’s crucial our partners share our ethos – and Rooster have clearly demonstrated they share our values of being brave, transparent and genuine. The team’s passion and enthusiasm for what we’re about shines through. We were particularly impressed by their creativity during the pitch process and it’s great to see them hit the ground running straight away.”
James Brooke, managing director at Rooster, said: “We were won over by Rickshaw’s ethos from the get-go as it’s closely aligned with our own. At Rooster, we’re proud to support companies that make a real difference – from JustGiving to the Women in Travel social enterprise and sustainable coffee cup brand Ecoffee Cup. We’re looking forward to helping Rickshaw shake up its PR activity – starting with the launch of Japan – and spread the word about the benefits of meaningful travel.”