Finder chooses Rooster to carry out PR campaign beyond compare

Finder comparison site appoints Rooster PR to launch UK site

Finder, Australia's leading financial comparison site, appoints Rooster to their PR campaign.

Rooster is supporting the UK launch of Finder by driving awareness, advocacy and traffic to the site and positioning the brand as the only real choice for truly impartial advice; the disruptor in the comparison market.

Just two weeks into the campaign, Rooster has already secured coverage in no less than 14 national, regional and travel trade titles, including (but not limited to) Daily Telegraph, Daily Mail, Daily Mirror, Daily Express, Daily Star, Yahoo UK Finance, AOL UK, Travel Weekly and Travel Daily UK, with an informative, reactive campaign anticipating the UK general election result.

The Rooster team is working closely with UK press to provide both reactive and proactive data-led, insightful content based on thoroughly researched trends relevant to personal finance, consumer affairs and the news agenda.

Finder UK chief executive, Jon Ostler, says: “We’re thrilled to be working with the Rooster team, who have already proven their hunger for results, working tirelessly to ensure finder would be included in the first coverage of the election results and to issue our comment at the most opportune moment.”

James Brooke, managing director at Rooster PR says: “Finder is a true consumer champion and its approach in the comparison market is a breath of fresh air. Already the market leader by miles in Australia, I am convinced that the UK incarnation will give the legacy players something to worry about.”

Finder was founded in Australia in 2006 and launched in the UK in February this year. Operating in four countries (Australia, New Zealand, USA and the UK) and with an aim to increase its global presence to ten countries in the next 12 months, Finder currently has over three million MUUs globally and has helped consumers make 15m decisions over the past decade.

So much more than just a comparison site, Finder is entirely independent, offers full market views and provides in-depth, unbiased guides and editorial content to empower consumers make better decisions with their finances.

Comparison categories currently available in the UK include international money transfer, travel money, gas & electricity, mobile, broadband, shopping and TV streaming. New products (including insurance, credit cards, loans, mortgages, investments and pensions) will be rolled out over the coming months.

Rooster PR is based in London and works with clients such as Cyprus Tourism, JustGiving and Mystudenthalls.com.

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