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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Hyundai pushes mobile first car buying further with new car configurator


Automotive brand Hyundai is continuing to push innovation in the car buying sector with the launch of its new car configurator, which builds further on it previous ‘Click to Buy’ technology.

The Hyundai online configurator enables potential new car buyers to fully configure their new vehicle from their mobile, tablet or desktop and fast track that purchase directly through to making a purchase. The new tech is seamlessly integrated into the Click to Buy ecommerce platform and is built around usability, catering for the mobile first user experience.

The Korean car brand recently launched its Click to Buy online service in January this year, which aims to make the car buying process less painful and enables the entire transaction to be completed in as little as 15 minutes, including arranging car finance.

Hyundai’s roster agency Collective London has been integral in the creation of the Click to Buy platform and Configurator, also supporting the consumer launch of both platforms.

Adam Cleaver, founder at Collective London, said: “The addition of a bespoke configurator to Click to Buy makes the process of buying a car online even more seamless, and is one of several ways Hyundai is strengthening its market-leading e-commerce offering over the coming year.”

The brand and agency was also recently involved in the Stand Up To Cancer campaign. Collective London created a promotional micro-site to support Hyundai’s contactless car, the IONIQ, at an event as part of the brand’s #DriveTheRebellion fundraising campaign for the cancer charity. The campaign saw a IONIQ embedded with five contactless payment points where people could tap to donate money to support the fight against cancer, with the car reaction through audio and visual everytime a donation is made.

Following the initial launch at Kings Cross Station in May the contactless car is now appearing across the UK at a number of Hyundai and Stand Up To Cancer events until November 2017.

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