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Hyundai: #DriveTheRebellion by Collective London

Client: Hyundai
Date: May 2017
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Collective London created the promotional micro-site and got our photography team out supporting Hyundai's world-first Contactless Car- the IONIQ at an event as part of the brands #DriveTheRebellion fundraising campaign for Stand Up To Cancer.

IONIQ has five embedded contactless payment points where people can TAP TO GIVE £5 or £10 to Stand Up To Cancer. The bespoke car reacts to every donation through audio, visual or electronic movement. Hyundai's brand ambassadors- Double Olympic Champion Nicola Adams and TV Presenter Jake Humphrey were on hand to help encourage donations.

Following the initial launch at Kings Cross Station on 22 May- the Contactless Car will be driven across the UK appearing at a number of Hyundai and Stand Up To Cancer events between May and November 2017.