With ambitious expansion plans for 2017 and 2018, leading outdoor clothing and equipment retail group Cotswold Outdoor has appointed BWP Group's event management team to support them with new store openings.
Following an in-depth strategic pitch BWP was appointed for its creative approach featuring a best practice opening programme that could be rolled out across the new stores. The launch campaign will follow a standardised process to ensure consistent brand messaging and budget allocation, while allowing localisation to target each store’s local catchment.
Catrin Williams, local and events marketing manger, at Cotswold Outdoor, said: “We were really impressed by BWP Group’s approach to our brief. The agency understood our brand and came up with a genuinely creative way to communicate the Cotswold Outdoor message to our new customers. We are excited to see the campaign coming to life and looking forward to seeing our customers inspired and visiting the new stores as a result.”
Richard Beasley, chief executive officer at BWP Group, said: “As a retail specific agency we have a great deal of expertise in-house and were delighted by the invitation from Outdoor & Cycle Concepts Ltd to pitch for the Cotswold Outdoor store openings. We are now having enormous fun putting the proposal into practise and can’t wait to see the first store opening underway.”
BWP Group is a creative marketing agency specialising in destination marketing, delivering strategic business consultancy and integrated marketing campaigns with a focus on retail destination and channel marketing for clients including CBRE, IKEA, Redevco, St. James Group, Tristan Capital Partners and intu.