Programmatic jargon explained through new Amazon Echo skill addition

Journey further alexa skill

Marketers struggling to remember what digital advertising jargon like DSP, SSP and even programmatic advertising can now ask Amazon Alexa to explain through a new skill that has been developed.

The addition to the AI of the explanations for terms allows marketers who own an Amazon Echo enabled device to ask it to decipher or compare digital ad terms through the skill which can now be chosen within the Alexa app.

The skill will also act as a marketing device for the Leeds and London based biddable media agency Journey Further with users having to ask: "Alexa, ask Journey Further to define programmatic" or other queries that uses the name of the business at the beginning.

Skills are built in capabilities that are downloaded to the Alexa app to help inform the AI to answer further future questions.

Commenting on the creation of the skill, Robin Skidmore, chief executive of Journey Further, said: "We thought this would be a fun way to experiment with Amazon's artificial interface and solve a key problem in our industry - confusing language that causes a disconnect between advertisers and their agencies."

A video of The Drum's editor testing out the skill can be viewed above.

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