Gaming company Bethesda is looking to dip into the psyche of gamers with an interactive Rorschach test promoting the return of the Prey series to consoles.
Creative agency Midnight Oil has delivered TranStar Personality Test, a digital hub designed to build the background to the Transtar space station that is on the hunt for a very specific type of colonist.
Sean Salter, creative director of Midnight Oil, said: “As big fans of Bethesda, TranStar Awaits was a very exciting project to be a part of. Our goal was to bring to life aspects of Bethesda’s Prey in an engaging interactive experience not found on the web. I believe we were successful — proving that there is still plenty of uncharted territory on the web to discover.”
Those who finish the activity have created a Prey-themed avatar Gif, can catch up with the latest gameplay trailer and be entered into a themed sweepstake with prizes including a home entertainment system.
Black & Red developed the experience. Try it for yourself or watch the latest trailer below.