Snapchat has hired Marianne Bullwinkel as country manager for Germany, Austria, Switzerland (DACH), announcing that it plans to open an office in Germany.
She joins from the same role at Facebook, where she has worked since 2015.
The European hire comes just months after Snapchat changed the focus of its London office and will mark the upstart's second foray into the continent – where it already has a French base.
The German office will open in the next few months according to Snap, and Bullwinkel will lead a team which includes account executives and account managers with a focus on selling the messaging app's proposition to advertisers. The enigmatic company has not confirmed a date, location or what size the team will be.
Bullwinkel's appointment will see her report to Jeff Lucas, Snap's global head of sales. Other regional managers include Claire Valoti for Northern Europe, and Emmanuel Durand who looks after France.
"We are excited to have Marieanne join the Snap family," said a Snap spokesperson.
In January, Snapchat launched its first sponsored Lenses in Germany as part of a wider European push to get football fans using the overlays in stadiums.
On average 158 million people use Snapchat every day worldwide with over 53m daily Snapchatters in Europe in December 2016. The company hasn't yet revealed figures for Germany, but in it's S1 filing it referenced IDC data which stated that ad spend in the country was set to triple to $3bn by 2020.