Mobile carrier EE is offering a free cinema screening to customers to celebrate its Bafta sponsorship.
20 Odeon, Vue and Empire cinemas across the UK will host the movie which won best film at the 2017 awards (and more controversially, didn't at the Academy Awards).
Further activity will see a one-off screening hosted at Bafta's headquarters in Piccadilly in London. Customers who live within a 20 mile radius of participating outlets will be informed by SMS.
Mat Sears, director of communications and sponsorship at EE, said: “Our relationship with Bafta is one of the longest brand partnerships in the industry. To mark the 20 year milestone we have worked with Lionsgate to deliver 20 free cinema screenings for our customers as well as a rare opportunity to visit the Academy’s headquarters, Bafta 195 Piccadilly, for the final screening.
"We are delighted to be showing Bafta-winning La La Land, one of the most popular films of the year.”
EE customers can apply for two free tickets to via ourscreen.com/EEBAFTA.
The announcement comes as Virgin TV also announces its title sponsorship of the British Academy Television Awards.