The Drum launches webinar to tackle overworked marketers

By Justin Pearse | Managing Director, The Drum Works

Octopus Group


Promoted article

This is content produced by a partner of The Drum and promoted by The Drum. To find out more, visit our media solutions page media solutions page

March 10, 2017 | 3 min read

Recent research from Octopus Group found that B2B marketing directors are losing sleep over their jobs. 65 per cent of senior marketers are more stressed in their job than they were a year ago and 53 per cent say they have “too much to do with too little time”.

Competitive changes and choice are driving delays in decision-making and putting them under increased pressure to meet marketing challenges with innovation and creativity.

The Drum has partnered with Octopus Group to launch a webinar on 30 March exploring how this situation has arisen and what can be done to tackle it.

Marketers in hyperdrive: The dawn of a new age

Marketers in hyperdrive: The dawn of a new age

The webinar: Marketers in hyperdrive: The dawn of a new age, will scrutinise the conundrum that marketers face of delivering on strategy whilst getting the day job done, and how marketers can overcome this to have a positive impact on the overall business.

In this webinar, we’ll cover:

  • The typical traits of a ‘breathless business’
  • How to spot the signs of being a breathless marketer
  • Creating an action plan for change based on your situation & organisation
  • The Smart, Strong and Slick levers – how they work and when to pull them!
  • How data and insight specialist, Callcredit, is helping marketers use data to drive performance in a world in hyperdrive

Watch this and other free webinars in partnership with industry experts here

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

We are Octopus Group, the home of Brand To Sales.

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +