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WATCH ON DEMAND FROM 25 Jan 2021
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Marketers in hyperdrive, how to drive performance during the dawn of a new age

B2B marketers are losing sleep over their jobs, according to recent research from Octopus Group, with competitive changes and choice driving delays in decision-making and putting them under increasing pressure.

With marketers running at 100 miles-an-hour and, as a result, focusing too much on box ticking and ‘getting things done’ are we entering the age of the breathless marketer?

In this webinar, Octopus Group client strategy director and co-founder, Billy Hamilton-Stent, joins The Drum to reveal the typical traits of a ‘breathless business’ and how to spot the signs of a breathless marketer, as well as how to create an action plan based on your situation and organisation and how Callcredit is helping marketers use data to drive performance.

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