Marketers in hyperdrive, how to drive performance during the dawn of a new age

B2B marketers are losing sleep over their jobs, according to recent research from Octopus Group, with competitive changes and choice driving delays in decision-making and putting them under increasing pressure.

With marketers running at 100 miles-an-hour and, as a result, focusing too much on box ticking and ‘getting things done’ are we entering the age of the breathless marketer?

In this webinar, Octopus Group client strategy director and co-founder, Billy Hamilton-Stent, joins The Drum to reveal the typical traits of a ‘breathless business’ and how to spot the signs of a breathless marketer, as well as how to create an action plan based on your situation and organisation and how Callcredit is helping marketers use data to drive performance.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.