Business on the Move: KFC, The Bank of Scotland, Women’s Equality Party
KFC chose Mother as its creative agency for the UK, following a review launched in January, ending the brand’s 15-year relationship with BBH London.
KFC chose Mother as its creative agency for the UK
The Bank of Scotland has appointed Anomaly as its creative agency after a competitive pitch. The banking brand, which is part of the Lloyds Banking Group, has tasked Anomaly with a specific brief that focuses on driving innovation across all Bank of Scotland communications.
Guinness has appointed R/GA London as its digital agency of record for the global brand team. As part of this appointment R/GA will be collaborating closely with Diageo’s existing roster of agencies, which includes Iris and Abbott Mead Vickers BBDO.
The Women's Equality Party has parted ways with Cheil and appointed Now as its long-term creative agency. One of the agency's first tasks for the party, which was founded in 2015, will be to support its campaign in the Liverpool City Region Mayoral race, where its candidate Tabitha Morton is the only woman in the race.
Dairy producer Ornua, the makers of brands such as Pilgrims Choice and Kerrygold, has appointed Above+Beyond as its lead creative agency having parted ways with Karmarama earlier this year.
Following a four-way competitive pitch, the London independent creative shop will take on responsibility for the provision of strategic creative services across both brands in the UK.
Mash PR has been appointed on a retained basis to promote Equality Capital – the first UK wealth management firm that seeks to make investments in areas that promote positive differences to the LGBT community.
The firm’s research team screens and scores markets on how ethical they are based on six key criteria; marriage equality, civil partnerships, discrimination laws in employment, adoption rights, military service rights and legal punishments for being LGBT (e.g. death penalty).
The FF Group UK has appointed the7stars, to oversee its media planning and buying account, and will begin working immediately. The global luxury fashion company said they are excited for what the7stars will bring following their "unique and innovative approach" to the industry.