Pilgrims Choice and Kerrygold maker goes Above+Beyond with creative agency appointment

Dairy producer Ornua, the makers of brands such as Pilgrims Choice and Kerrygold, has appointed Above+Beyond as its lead creative agency having parted ways with Karmarama earlier this year.

Following a four-way competitive pitch, the London independent creative shop will take on responsibility for the provision of strategic creative services across both brands in the UK.

Mike Harper, director of marketing for Ornua, said: "We’re on a mission to drive loyalty to our brands and put some excitement back into the dairy sector, and we wanted to find a strategic and creative partner to help us do that. Above+Beyond demonstrated a fresh audience-led approach approach and their understanding of both brands, along with their passion and agility truly impressed us. We’re very excited about what’s to come."

Meanwhile, Zaid Al-Zaidy, chief executive of Above+Beyond, added: "We’re blissfully happy to be working with Mike and his team at Ornua and look forward to a long and productive partnership."

Activity is set to be produced across content marketing, social media, and multi-platform advertising.