The Women's Equality Party has parted ways with Cheil and appointed Now as its long-term creative agency.
One of the agency's first tasks for the party, which was founded in 2015, will be to support its campaign in the Liverpool City Region Mayoral race, where its candidate Tabitha Morton is the only woman in the race.
Catherine Riley, head of communications at WEP, said: “After lots of conversations with lots of agencies, I have found there to be a brilliant and productive chemistry with Now. They have shown real commitment to our party and we are thrilled to have them on board.”
The Women's Equality Party's objectives include securing equal pay and an equal health system, fair representation of women in politics and media, equal parenting and education opportunities and ending violence against women.
Melissa Robertson, chief executive, Now, added: "WEP are ambitious to make their mark on equality. They are clever, funny, collaborative and brave, and we are delighted to be part of the next stage of their journey."