Gradient, an experiential marketing agency for luxury, fashion and lifestyle brands, announced the appointment of Pauline Oudin to the role of managing director and partner.
In the role, Oudin will be responsible for leading the fast growth of the agency and strengthening its strategic planning, content creation and distribution offerings, as well as its strategic partnerships and integrations that respond to a growing demand for premium brands to tell more impactful stories through unique experiences that trigger emotion and brand attachment.
Oudin joins Gradient from Sopexa USA, a global agency for food, beverage and lifestyle marketing, where she helped to increase revenues and win Sabre Awards through managing the growth of the agency and leading creative efforts. She also led the digital teams of RDA and Nitro US, managing campaigns for several marquee brands including Kraft, W Hotels, Nivea, Mars and Footlocker.
“With her proven track record for innovation and her commitment to organizational growth and productivity, we are excited to welcome Pauline to Gradient, where she will be essential in helping to amplify the messages of our clients and affect consumer perception at a pivotal time of growth for the agency,” said Anthony Coppers, founder and chief creative officer of Gradient.
“Gradient’s boundless creativity and their focus on a key element of the marketing mix at a time where the traditional approaches are failing fast is an unparalleled asset for any luxury, fashion or lifestyle marketer in the USA,” said Oudin. “The agency offers strong creative solutions and high-impact opportunities for premium brands to engage with American tastemakers and influencers. I am thrilled to join such a smart, talented team of trendsetters.”
The New York agency has a comprehensive network of international clients across many industries, such as Tiffany & Co, Variety Magazine, Paramount Pictures, 20th Century Fox, Basil Haydens, Louis XIII cognac, Diptyque fragrances and candles, ZTE telecommunications, and Suntory Toki.