BJL chief executive Nicky Unsworth has been appointed chair of Tribe Global, an international network of independent agencies. She will oversee the body as it expands to reflect its growing multi-national membership.
Unsworth, a founding board member of the agency body, will help oversee growth at the network which gives independent creative agencies a chance to partner with and draw on the expertise of a worldwide membership base.
Former chair, Daniel Eischen, of Luxembourg’s Interact, has switched roles to a board member. He welcomes two other new board appointments, Javier Francolino, of Argentinian agency La Fusión and David Balfour, representing Lightblue in Dubai. Balfour has been an active member of the Tribe Global network since 2014, and Francolino since 2012.
The expanded board is rounded out by Todd Bolin of Bolin Marketing in the US and Marco Van Rookjuijzen of Steam in Holland.
Since its launch in 2012, Tribe Global has been working together to share skills, talent and contacts, helping agencies leverage local knowledge and expertise to achieve results. Following a period of strong growth, the network now has 28 members and two partners, covering 29 countries and 47 cities, and is actively looking for other international agencies to share its collaborative ethos.
Unsworth said she hoped to oversee continuing expansion at the network.
“It’s a real honour to have been asked to take the chair at what is a really exciting time for Tribe Global. As we move into our fifth year, the network is continuing to grow and welcome new inquiries from potential members and we are delighted to now have new board representation from established members, Lightblue in Dubai and Argentinian agency, La Fusión,” she said.
“We have always been keen to find new and better ways of working with some of the amazing independent agencies that are out there. In today’s globalised market, working with international partners is vital for anyone wanting to offer their clients the very best service. As members we are able to share ideas, ways of working and local knowledge quickly and efficiently in a way that benefits us all,” stated Unsworth.
Unsworth is CEO of independent agency BJL Group, with offices in Manchester and London. The agency works with a diverse range of clients including Subaru, Asda, Ronseal, Swinton, and Whyte and Mackay. Unsworth is an active supporter of industry initiatives. She is Honorary Secretary of the IPA, a member of The Manchester Growth Company’s Internationalisation and Marketing Board and sits on the Arts Council-funded GNCCF Board. She is also a Patron of industry charity NABS.