French officials launch legal action over Paris 2024 'Made for sharing' line

Paris is looking to host the 2024 Olympic Games

French officials have criticised Paris’ 2024 Olympic bid campaign likening the ‘Made for sharing’ slogan to a “pizza promotion”.

The Académie française, the body charged with preserving the purity of the French language, has voiced is disapproval of the tagline claiming “it has already been used in other campaigns…notably for pizzas to share.”

Speaking via a statement, the body said: “Even though the bid committee provided a second version of this slogan, in French - ‘Venez partager’ the Académie française unanimously expresses its disapproval of the decision to give priority to the English language to promote the Paris Olympic bid.”

Founded in 1639, the academy closely tracks English words creeping into French language with 40 members who hold the position for life elected by their peers. Becoming one of the ‘immortals’, as its members are known, is considered one of France’s highest intellectual honours.

According to reports lawyer Emmanuel Ludot has submitted a request to the government’s rights defence authority to suspend the ‘Made for sharing’ line and has warned the bid committee that the slogan could violate the law protecting the French language.

BETC Paris is behind the bid campaign for Paris with Los Angeles and Budapest also in the running to host the 2024 Games.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.