Marketing PETA Fashion Week

Peta hijacks London Fashion Week with anti-animal skin catwalk protest


By Rebecca Stewart | Trends Editor

February 17, 2017 | 2 min read

Animal rights group Peta has hijacked proceedings at London fashion week, sending three models wearing crocodile masks to protest the use of animal skins on the catwalk.


Peta hiacks London Fashion Week with anti-animal skin catwalk protest

The trio of lingere-clad activists have been posted outside the event's main venue on the Strand in London brandishing signs proclaiming: 'Cruelty to Crocodiles Unmasked' and 'Animals Die for Exotic Skins'.


Peta's fashion week takeovers have become somewhat of a tradition. Last year the organisation sent models wearing nothing but gas masks and industrial tape to the show to draw attention to the "toxic" effects of wearing animal fur.

The brand's latest stunt in the capital involved a tube takeover in January encouraging commuters to consider the benefits adopting a vegan diet.

Today's catwalk campaign follows a recent Peta exposé of crocodile farms in Vietnam – including two that the charity claims have supplied skins to a tannery owned by Louis Vuitton's parent company, LVMH.

Earlier this year, Peta bought shares in LVMH in order to fight what the alleged animal rights abuses from the inside, it has employed a similar strategy with other brands like Hermès and Prada.

"For every crocodile-skin bag or belt, animals were beaten and were likely still conscious as their skin was torn off," said Peta director Elisa Allen. "With so many beautiful, luxurious vegan fabrics available, it's easier than ever to get that killer look without killing animals."

Marketing PETA Fashion Week

More from Marketing

View all


Industry insights

View all
Add your own content +