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Fashion week

Latest marketing and advertising news for Fashion week, including insights and opinions.

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Stella Artois offers ‘Haute Pockets’ so Fashion Week attendees stash their phones during shows

The Drum Network

FashMash Pioneers speaker series launches with Google Zoo

13 February 2018

Why United Colors of Benetton is parting with catwalk convention to showcase its brand DNA

06 October 2017

E-commerce giant Alibaba partners with New York Fashion Week

14 September 2017

The Drum Network

The storytelling behind automotive brand partnerships

05 September 2017

British fashion struggles to see the hidden trends

Peta hijacks London Fashion Week with anti-animal skin catwalk protest

17 February 2017

M2M and Maybelline highlight three up-and-coming women in “A New York Minute”

10 February 2017

How digital is ‘devaluing’ luxury fashion brands and what marketers can do about it

05 December 2016

Desigual brings Snapchat filters to life in New York Fashion Week runway stunt

10 September 2016

Etihad Airlines ups fashion sponsorships with WME-IMG partnership

Tommy Hilfiger to reward Apple Watch wearers with dedicated 'fast lane' at New York Fashion...

09 February 2016

London Fashion Week tweet analysis: Topshop tops sponsor mentions, Burberry leads designers

23 September 2015

Visa and Henry Holland collaborate on wearable payment tech at London Fashion Week

21 September 2015

Why luxury brands are revealing themselves through the raw and unfiltered lens of Periscope...

19 September 2015

Need to know – The latest US media and marketing news: Apple's Developer Conference plans,...

Brand Vine Chart: Fans bowled over by Cricket World Cup Vines beating Brit Awards despite Madonna's...

27 February 2015

Burberry collaborates with Twitter to deliver personalised pictures from LFW

23 February 2015

Henry Holland warns young designers of IP theft risk ahead of London Fashion Week

20 February 2015

London Fashion Week: Why brands should engage Chinese fashion fans on social

20 February 2015

Burberry teams with Japanese messaging app Line to live stream LFW show

18 February 2015

Topshop and Hunter to leverage digital OOH ads during London Fashion Week

18 February 2015

River Island, Google and BFC partner for VR experience

17 February 2015

BFC and eBay reprise London Fashion Week pop-up shop partnership

11 February 2015

Lipcote and Talenthouse join forces for London Fashion Week illustration competition

02 February 2015

John Lewis MD’s hope for the ‘high water’ mark for Black Friday a ‘vain hope’, says Very head...

08 January 2015

Fashion brands need to capitalise on real-time ad opportunities, says eBay

31 October 2014

Online viewers at New York Fashion Week surge 41% to 1.6m

23 September 2014

Americans responsible for 10% of London Fashion Week tweets

17 September 2014

London Evening Standard launches digital fashion and beauty sections amid London Fashion Week...

16 September 2014

Fiat creates fashion site and app to allow consumers to customise Fiat 500 model

16 September 2014

Canon and Stella McCartney team for camera bag collection

15 September 2014

Topshop to give Facebook fans first glimpse of Fashion Week collection

10 September 2014

Topshop follows Burberry and unveils Cara Delevingne as face of A/W14 campaign

08 September 2014

Tommy Hilfiger hands Instagram account over to Alexa Chung for New York Fashion Week show

08 September 2014

Hunter to deliver targeted Twitter content during London Fashion Week

05 September 2014