DAC Group appoints former Razorfish VP of search Watson to head up digital media services

Jenna Watson

As it continues to expand its services and international footprint across North America and Europe, digital performance agency DAC Group has appointed Jenna Watson as VP, Digital Media Services.

Based in the group's Chicago office, Watson will work with the senior leadership team to manage DAC Group’s growing digital media team, contributing to the agency’s value proposition in this continuously-evolving industry.

Watson has over 15 years of digital media experience and has held senior account, strategy and media roles at companies including iCrossing, 360i, Rosetta and Razorfish. Her latest role was vice president of Search and Media, leading the Central US Region media practice for Razorfish.

Watson has worked in paid search, account management and media strategy. She has also worked in SEO, display (including both traditional media planning and programmatic), social (paid and community management/strategy) and email.

“Jenna’s portfolio is rich with digital skills and experiences that will significantly benefit DAC,” said Norm Hagarty, chief executive and managing partner at DAC Group. “We are so excited she is joining us.”

DAC Group is one of the largest independent digital marketing agencies in North America, with a growing international footprint in the US, Canada and Europe, recently acquiring Ad xmedia in Germany. It specializes in the localization of campaigns, creative, content and calls to action and uses strategic insight, performance marketing, proprietary technology and digital.

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