Under Armour pays tribute to Tom Brady after Patriots Super Bowl win

After the New England Patriots made a massive comeback to beat the Atlanta Falcons in overtime at yesterday's game, Under Armour released an ad to congratulate Tom Brady on his fifth Super Bowl win.

The hokey ad features Bostonians marveling over the famed quarterback and the fact that he was able to clinch another Super Bowl championship at the age of 39. The video is meant to illustrate just how much of an icon Brady is in New England – at one point, a local woman deadpans that every kid in the Boston neighborhood of Dorchester “legally has to be named Tom or Brady.”

Brady was one of the many athletes to star in Under Armour’s “Rule Yourself” campaign, which launched in 2015 and featured ballerina Misty Copeland, NBA star Stephen Curry and pro golfer Jordan Spieth.

The five-time Super Bowl champ also recently partnered with Under Armour to launch his line of athlete recovery sleepwear, which “helps your body recover faster, promotes better sleep, reduces inflammation, and regulates cell metabolism,” according to the brand.

Brady is not one to shy away from celebrity endorsements – he was the star of Intel’s Super Bowl ad this year and also appeared in a cheeky local ad for Massachusetts-based Shields Health Care Group. In the Shields ad, which aptly went live after the Patriots secured the win, Brady is seen removing all five of his Super Bowl rings before going in for an MRI.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.