Tom Brady stars in Under Armour spot during NFL season opener
New England Patriots quarterback Tom Brady is the star of Under Armour’s latest spot, which premiered during last night’s NFL season opener in which the Patriots beat the Steelers 28-21.
The latest installment of Under Armour’s ‘Rule Yourself’ campaign builds on the theme that an athlete is only the sum of his or her training, as hundreds of Brady clones train in unison while a narrator says the words ‘every single day’ over and over again.
Created by Droga5, the campaign aims to send the message that even the unlikeliest of athletes can see success with hard work and determination, as Brady started his career as a sixth-round draft pick and is now a four-time Super Bowl champion.
The brand has chosen to include Brady in its recently launched ‘Rule Yourself’ campaign, which stars other high-profile athletes including ballerina Misty Copeland and golf pro Jordan Spieth, despite his involvement with the ‘Deflategate’ scandal in which the Patriots were accused of tampering with footballs used during the AFC Championship game versus the Indianapolis Colts last season.
Earlier this month, a federal judge lifted Brady’s four-game suspension but the NFL has appealed the decision.