Xaxis has named former VP of South and South East Asia, Arshan Saha, as president of APAC.
He replaces Michel de Rijk, who was named as president of GroupM’s new platform approach to media investment [m]Platform, in Asia Pacific.
Nicolas Bidon, global president of Xaxis, said: “Arshan has played an integral role in establishing Xaxis as the programmatic advertising platform of choice in Asia Pacific. He has done an incredible job of expanding Xaxis’ programmatic footprint and building the region’s business with great management skills, passion for our clients’ success and knowledge of the industry. I look forward to his continued leadership as APAC President.”
The media agency group announced the launch of [m]Platform last year, naming former Xaxis chief exec Brian Gleeson as CEO of the new organisation. Since the announcement the company has been working to establish new roles for staff, as people move across the GroupM businesses to fit the new structure.
The aim is that Xaxis, and other GroupM media and technology investment businesses such as GroupM Connect, will be brought closer together under the [m]Platform structure.
“The tremendous success and growth of Xaxis has culminated in the creation of [m]Platform which we are looking forward to roll out across APAC. Arshan has played a significant role in this success with his ability to understand and navigate clients and publishers in the region. I cannot think of a better candidate to take Xaxis APAC to the next level", said Michel De Rijk, APAC President, [m]Platform.
Saha was one of the founding members of Xaxis in APAC, where he has worked for the past four and a half years. Prior to that he was regional for Southeast Asia at media network Innity Corp.