Modern Marketing Star Wars Disney

Disney kicks off marketing for Star Wars Episode VIII teasing new logo and movie name


By John McCarthy | Media editor

January 23, 2017 | 3 min read

Disney, fresh off the release of Rogue One: A Star Wars Story has activated the marketing for its next movie in the Star Wars series.

Star Wars VIII logo

Star Wars: the Last Jedi

On Monday 23 January, the company revealed the name of the second movie in the latest trilogy, it has been officially branded ‘The Last Jedi’.

The reveal from Lucasfilm also displayed a title card imbued with red font for the first time.

A statement on the Star Wars website read: “We have the greatest fans in this or any other galaxy. In appreciation of the fans, we wanted them to be the first to know the title of the next chapter in the Skywalker saga: Star Wars: The Last Jedi.”

The movie is written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. It will be executive produced by J.J. Abrams (who directed Star Wars: The Force Awakens), Jason McGatlin, and Tom Karnowski.

The movie will hit cinemas 15 December 2017.

It comes following the passing of lead actor Carrie Fisher, who stars as Princess Leia. Although she’d finished filming for the upcoming episode, question marks have emerged over her role, in Episode IX. Disney is reportedly looking to purchase her digital rights, perhaps as a means of securing a digitized appearance in the movie.

To get an idea of the brand partnerships and marketing to come, check out our Star Wars: The Force Awakens and Rogue One: A Star Wars Story hubs.

Modern Marketing Star Wars Disney

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