Chevrolet focus group critiques the Lego Batman Batmobile, to the caped crusader's dismay
Chevrolet is promoting its partnership with Warner Bros’ upcoming take on the Batman series in Lego brick form, with a video ad hinting that Batman is not quite psychologically sound.
The brand held a Lego focus group for the US auto-brand’s take on the trusty Batmobile with “real people”.
Their critique quickly unnerves Batman with "judging by these rocket launchers, this person is kind of defensive" serving as a particularly skewering observation.
A life size model of the Lego Batmobile was also unveiled at the Detroit Auto Show, America’s spiritual home of motoring. It required a total of 30,000 bricks to build. The ad, which comes in 30 and 60 second cuts was created by Chevy agency Commonwealth/McCann.
Also on Chevy.com is a Batmobile customization site – the vehicle comes in 13 unique shades of black.
The movie will launch 10 February in the US.