Uber has launched an end of year campaign in select Asian cities, creating a personalised ‘Year With Uber’ data visualisation for every user.
The campaign, only live in Singapore, Manila, Bangkok, Kuala Lumpur and Jakarta, encourages Uber users to log into the website to see an experience which shows total distance travelled, top local destinations, international cities visited and the environmental impact of Uber Pool.
Eshan Ponnadurai, director of brand and strategy, APAC at Uber, said: “With this campaign, we wanted to thank all our riders for a great year and show how we've journeyed together with them throughout their lives in 2016. In as much as riders and drivers have journeyed with Uber, we have also journeyed with them; making our platform better with every trip. Together, we are changing the way the world moves across our cities."
The experience was created by R/GA in Singapore but the agency said production on the project was a collaboration between its Buenos Aires, Bucharest and New York offices, with music production by Fuse Adventures in Audio.
R/GA Singapore’s executive creative director Mark Tipper, said: “Uber uses digital to bring you a physical experience, so we wanted to bring your physical experience back to a digital one. As humans, we have a fascination with turning statistics into something tangible, so bringing thousands of data points to life was a great way to encapsulate the feeling of an Uber ride into a fun, intriguing online experience."
The design of the video is intended to mirror that of the app, using the Uber ‘bit’ to show people’s journeys.
