Quaker Oats have convinced the second man to land on the moon to make some space in his schedule to star in the breakfast brand’s latest television campaign.
Buzz Aldrin is set to touch down on 1 November for a four-week run on the small screen recalling his famous foray to the orbiting chunk of rock whilst munching on a bowl of porridge.
Opening with archive footage of Aldrin joking with fellow Apollo astronaut Mike Collins about their reliance on oatmeal to power them through their space odyssey the ad swiftly travels forwards to the present day.
Proving that some things never change Aldrin is then shown spoon in-hand, peering over his bowl at the grainy footage.
AMV BBDO creative director Tony Strong, who found the dusty archive footage, said: ““It turned out Buzz himself had never heard the original clip before. He was such a pleasure to work with – at 86, still tirelessly energetic and passionate, and a genuine porridge enthusiast: a great first advocate for the Mighty Oat.”
Quaker Oats is keen to position itself as a go to breakfast for health-conscious consumers and astronauts, going so far as to retouch its 'chubby' figurehead to remove a double chin during a redesign.
The brand has previously promoted its cereal using the Oat So Simple Oats line.