Kernel Pepsi Snackajack

Pepsico tasks Kernel with Oat So Simple brand redevelopment


By The Drum Team | Editorial

May 25, 2010 | 2 min read

Pepsico has appointed Kernel UK to redevelop the Oat So Simple brand for Norway, Finland, Sweden and Denmark which should be rolled out in June.

Kernel has previously worked with the Quaker brand across most of its cereal portfolio with this appointment coming just a week after the Manchester-based-agency announced its appointment by Pepsico to redevelop its Snack a Jacks brand for the Norwegian market.

The redevelopment of Snack a Jacks will see it marketed under the Quaker brand in Norway.

Kevin Corcoran, managing director of Kernel said that Kernel’s solid brand strategy and communications expertise coupled with a presence in both Manchester and Denmark was proving to be of great benefit in allowing the agency to display its skills offering within the Nordic region.

Kernel Pepsi Snackajack

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