Former Microsoft executives launch Chicago-based cloud consulting company

Microsoft alumni Mike Rocco and Jim Dietrich have joined together to create a cloud focused consulting firm, 3Cloud LLC. The Chicago-based business will leverage the Microsoft Azure cloud platform to achieve a “digital transformation.”

Former Microsoft executives launch Chicago-based cloud consulting company

"We have seen first-hand the digital transformation that Microsoft's Azure cloud platform delivers to clients, both in operational efficiency and revenue growth," said Mike Rocco, Founder and Chief Executive Officer, 3Cloud, in a statement. "We have witnessed commercial clients strongly embrace Azure and gain significant value over competitive cloud platforms.”

"As a key part of our approach, we focus on each client's strategic vision and unique assets to identify key growth opportunities," said Jim Dietrich, Founder and Chief Revenue Officer, 3Cloud, in a statement. "We partner with each client to establish a clear implementation plan, using cloud principles and Microsoft Azure capabilities, to fully capitalize on those transformational opportunities."

Both Rocco and Dietrich have 45 years of experience combined and are looking to help individual businesses embrace the technology to excel. The pair has led strategic planning and implementations for Fortune 2000 companies that span various industries including financial services, retail, manufacturing and professional services.

Before this consulting endeavor, Rocco and Dietrich were general managers at Microsoft. Rocco was most recently the “US Central Region General Manager for Microsoft, where he led their $1bn revenue generating Corporate Accounts team and was responsible for more than 1000 customers across 18 states.” Dietrich was most recently the, “US Central Region General Manager for Microsoft, where he led their $1bn revenue generating Corporate Accounts (CTM) organization and was responsible for its direct and channel “go to market” efforts to serve over 3,600 customers across 18 states.”

"Because we have developed digital strategies time and time again," Rocco said. "We know what success looks like and we know what kind of results our clients should expect."

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