Foolproof Technology UX

Foolproof among agencies named on BBC’s new Digital Design Research roster


By Michael Feeley, Founder and chief exec

October 7, 2016 | 2 min read

Experience design specialist Foolproof has been named among the eight agencies appointed to the BBC’s new Digital Design Research roster.

The eight selected agencies will be working to improve the user experience and design across all areas of the BBC, including BBC iPlayer, news, sport, Cebeebies and CBBC, and Bitesize. Foolproof will be working with the BBC for the next two years on an assignment for children’s and youth research.

Gemma Newell , the BBC’s creative director for design research within user experience and design (UX&D), said: “We had a very strong response from the research industry, with over 50 agencies applying to join the roster. We wanted to balance the requirement to meet stringent European and BBC procurement guidelines with a creative approach, to allow the agencies' talents to shine, and so that they could get the best possible opportunity to understand our needs and objectives.

“We see our research commissions as collaborations between the agencies and our internal research specialists. For this reason, we set up work packages in different research specialisms to allow us a more discursive working relationship with agencies, where we can understand each other’s perspectives, insights and expertise over time.”

Meriel Lenfestey, partner at Foolproof: “The BBC is one of the most respected corporations in the UK, and top of their game when it comes to designing digital entertainment experiences. Carrying out design research with children is tricky but fascinating, so we’re delighted to have been appointed to their Digital Design Research roster as their Children’s and Youth research specialist. We’re excited to be helping the BBC design experiences for the next generation of digital users, who have high expectations of entertainment and for whom digital and physical experiences are one in the same.”

The full roster of agencies and their assignments are as follows: CX Partners (International Research); Join the Dots (Quantitative Research); Plan Strategic (Service Design Research); Revealing Reality (Ethnography and Contextual Research); Sigma (Rapid Research - North); Sutherland Labs (Depth and Formal Lab-Based Research); What People Want (Rapid Research - South); and Foolproof (Children’s and Youth Research).

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