Foolproof

Hello, we’re Foolproof, an experience design company with offices in London, Norwich and Singapore.

Our purpose is to create measurably better digital products and services that deliver value for both brands and their customers. By understanding the needs of both the business and the end-user we guide the design process towards what wecall the win/win.

Our design approach is based on three principles: collaboration, iteration and measurement. The result is evidence-driven design, where both clients and customers are part of the design process to create new and better digital experiences.

We work with global brands from a wide range of sectors such as HSBC, Shell, Sony and Unilever in over 20 markets including Brazil, US, Canada, Mexico, China, Australia and many EU countries.

We employ almost 100 people and have a specialist skillset, which gives us the capability to help define the experience strategy and execute solutions through research, design and optimisation.

Our team is made up of people from a wide variety of backgrounds including psychologists, researchers, ergonomists, product and service designers, social scientists, data analysts and graphic artists.

Our practice spans four specialisms: Strategy and Planning, Design Research, Interaction design and Conversion Rate Optimisation.