Netflix will debut issues-focused childrens' television show on Oct. 1
Netflix is moving into a sub-category for kids with the announcement today of the premiere of a children's TV series entitled Mack & Moxy which was created to showcase important issues like Autism inclusion, literacy, hunger, wildlife preservation, emergency preparedness, STEM education, the power of play, the great outdoors and more. Made in part with non-profit backing and populated by real-life celebrities, the show is for children ages three to seven and will launch on Netflix just in time for National Bullying Prevention Month in October,
Netflix will debut issues-focused childrens' television show on Oct. 1
Series creator Brahm Wenger has an extensive record of developing children's entertainment with Disney and Air Bud Entertainment. Wenger and Green enlisted high-profile charity partners and celebrity guests — and each segment is developed with a charity partner who lends their expertise to crafting the subject matter in a way that is accessible to younger children. Additionally, celebrity guests make cameo appearances in each episode to help Mack & Moxy on their adventures. Celebrities for Season 1 include Keegan-Michael Key, Josh Duhamel, Kai Penn, Dean Norris, Eva LaRue, Rachael Ray, Matt Lucas, Melissa Fumero and Hank Azaria.
Netflix has seen massive growth in recent years, and is considered an innovator in the entertainment industry and many of the supporters of the first season are leading non-profits and government organizations including the American Heart Association, the American Red Cross, Save the Children and the World Wildlife Fund. The production also has major underwriters including ConAgra Foods, Graco children's products and the Robert Wood Johnson Foundation to name a few.
The series emphasizes the concept of empathy, celebrates the joy of helping others and teaches kids life-long lessons of charity and compassion. The series has been rolling out on PBS stations this year, with a 300 per cent increase in airings between August and September thanks to the producers securing high-profile stations including KLCS in Los Angeles and WETA in Washington D.C.