Twitter appoints new communications boss as board executives meet to discuss the social network's future
Twitter has appointed Kristin Binns to head up its communications, following the departure of Natalie Kerris in August.
Twitter has appointed Kirstin Binns to head up its communications
Kerris, who took on the role of vice-president of communications earlier this year and left after less than six months, opened up a space for Binns, who is joining from health insurance giant Anthem (formerly Wellpoint).
Binns will take on the role of senior director of Twitter communications, overseeing the platform’s corporate and consumer PR. She will report to Twitter’s chief marketing officer Leslie Berland, who has been running the communications department since Kerris stepped down.
Twitter has seen a lot of movement in its marketing and communications departments over the past two years, but since Berland’s appointment in early 2016, the team has made attempts to clear up misconceptions about Twitter and drive greater awareness to grow its stagnating userbase.
In July, the microblogging site has unveiled a series of video and digital ads with a heavy focus on breaking news, sports and live events as part of a global campaign to position it as the place to 'See What's Happening'.
Re/code reports that Twitter’s board of directors is meeting on today (8 September) to discuss the company’s future as an independent business.
Sources told the tech site that there will be discussion around Twitter's fate as a standalone company, and what cuts may need to be implemented to help the firm improve performance - something several employees are reportedly "worried about."