Twitter looks to former Apple exec to fill chief communications role

Twitter is on the verge of bringing on longtime former Apple communications pro Natalie Kerris.

According to Re/code, Kerris, a 14-year Apple veteran, is very well known in Silicon Valley and would bring a much-needed profile to Twitter.

She is widely considered one of the top communications professionals in technology and was on the front lines of some of Apple’s most important launches including the iPod, iPhone, iPad, MacBook Air and, most recently, ApplePay and the Apple Watch. Curtis would replace Gabriel Stricker, who returned to Google to work on Google Fiber.

The microblogging site is in the midst of massive change, with several of its key executives departing in recent days — and new leaders entering, including former American Express CMO, Leslie Berland, who is taking on the same role with Twitter. Pressure is continuing to mount for the San Francisco-based company, and CEO Jack Dorsey, as they work on managing the revolving door of talent and declining user growth.

Twitter’s stock has lost tremendous value in the past year and closed at 16.99 yesterday. On April 7, 2015, the stock closed at 52.87, underscoring the distinct need to innovate the product, revive the user base and assuage stockholder and market concerns about the recent executive churn and turmoil.

If the hiring takes place, Kerris will report to general counsel Vitaya Gadde, who has been conducting the search.

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