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Brands and publishers blinded by Google Analytics real time data bug

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By John McCarthy | Opinion editor

September 8, 2016 | 2 min read

Google Analytics, the web analytics tool vital to many publishers and brands to measure web traffic and search data on their websites, has suffered a real-time data collection outage for many users across the world (The Drum included).

Google Analytics

Google Analytics

Almost a day ago, the company tweeted that it is working on a fix for the issue.

To bridge the gap it offered a quick fix to get the service back up and running, informing users they should deleted their cookies from their web browser and use a private tab.

However, it hasn’t seemed to work according to those responding to the issue on Twitter and The Drum's digital team.

Google Analytics

As a result, the company has said that a delayed fix for the issue will be released tomorrow (Friday 9 September).

The question is, will the data drought harm the brands and publishers reliant upon the service?

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