Edelman UK poaches OMD's Toby Gunton to head up its digital offering
Edelman UK has made moves to strengthen its digital arm, poaching OMD UK’s Toby Gunton as general manager of digital.
Toby Gunton
The newly-created role with see Gunton join the Edelman UK executive operations team where he will be responsible for bolstering the agency’s digital specialisms and services for clients across the entire UK business.
Starting in October, he will have a remit to focus on leading digital innovation for client campaigns. He will be part of the PR firm’s global digital capabilities team, which is led by the agency’s global digital chair Kevin King.
Gunton arrives from OMD UK, where he was head of innovation, prior to which he held roles as chief digital officer and then managing director at WCRS.
“It’s an incredibly exciting time for Edelman and I can’t wait to get started,” Gunton said of his new role, “The breadth and depth of digital skills and talent already in place combined with the agency’s earned-centric approach to communications puts it in a perfect position.”
The communications company has made a string of digital and creative hires this year, including Karmarama’s former content director, Ben Hooper; Alex Mecklenburg previously at OgilvyOne; and Cath Jefferies who joined from We Are Social.