Strumming the 'Nationwide is on your side' jingle with Brad Paisley
Grammy award winning Brad Paisely strummed the tune "Nationwide is on your side" during a commercial break at the opening ceremonies of the Summer Olympics in Rio de Janeiro and the country singer launched the new ad campaign for Nationwide insurance in a cool, country way.
In a series of videos entitled "Songs for all your Sides" singers Brad Paisley sings about work and life commitments and planning for retirement, with visuals featuring fathers and sons, retiring couples and new home projects - capturing the plans and dreams of average Americans.
The new Nationwide campaign - developed in partnership with Ogilvy & Mather - is meant to focus on the brand's diverse offerings –from property and casualty insurance and banking, to small business protection and retirement planning – and builds off the iconic "Nationwide is on your side" jingle originally made popular by NFL quarterback Peyton Manning.
The new campaign also features multi-platinum pop artist Rachel Platten, who also sings about family and life decisions while playing the softened jingle 'Nationwide is on your side' jingle on the piano. Her tune tells more of a story about life stages and how Nationwide plays a part in these stages.
The launch of the "Songs for All Your Sides" campaign was delivered through the musicians own creative interpretation to life's many moments – big and small – speaking to everyone's different sides. Together Nationwide, Paisley and Platten tell the story of one Nationwide.
"As a songwriter, the whole premise of there being more to the Nationwide jingle beyond those seven catchy notes is exciting," Paisley said. "It intrigued me right away."
Platten added, "In working with Nationwide, it was a lot of fun sharing my playful side that absolutely loves singing at my piano."
As Nationwide has evolved from a company with services across more than a dozen brands to one unified brand today, the mission remains the same in helping members protect and grow what matters most to them – their families, properties, businesses and financial futures.
"With a fresh take on the jingle, our new marketing campaign tells the story of who we are today and the breadth of solutions we offer. This is more than just a new ad campaign," Williams said. "It's truly the first time we've told the whole story of what Nationwide is and how we can support our members through their life stages and for their many sides."