The Pokemon Go phenomenon shows no sign of slowing according to the latest download figures, which reveal that the viral app is now almost as big as Snapchat and Google Maps with an expectation that it will overtake both on current trends within a week.
Figures compiled by SurveyMonkey Intelligence and shared by Business Insider show that the runaway hit now boasts more than 11 million daily active users in the US on Android alone, far in excess of Twitter’s paltry 6m daily users.
Whilst the daily users metric is not the same as total downloads - Pokemon Go still lags far behind established apps in this regard - its engagement with those users it does have is second to none. To put this in perspective SurveyMonkey observed that ‘Pokémon Go Android could surpass Google Maps itself as the largest user of Alphabet’s mapping data’.
This is because whilst tens of millions of people might have Google Maps installed, many will use the app only rarely when travelling to an unfamiliar location.
It remains to be seen whether the Pokemon Go phenomenon will endure beyond being a passing fad, or if Nintendo can maintain interest in the longer term as it pushes ahead with a global roll out.