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Pokemon Go

Latest marketing and advertising news for Pokemon Go, including insights and opinions.

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12 marketing insights from a Pokemon Go addict

'Can you make us the next Pokemon Go?': creatives share frustrations with client briefs

02 October 2017

Did Pokemon Go really change how marketers view augmented reality?

Pokemon Go marks first birthday with data-powered outdoor ads in Tokyo, London and New York

Pokemon Duel hopes to emulate Pokemon Go - without the draw of augmented reality

25 January 2017

The world's elite encouraged to catch ‘em all with Global Goals Pokestops at Davos

18 January 2017

Niantic reap $950m Pokemon Go windfall in 2016

17 January 2017

2016 – Adidas, Amazon & Nintendo make it the year of the relaunch

28 December 2016

Pokemon Go partners with Starbucks to create 7,800 Pokestops

09 December 2016

The Drum Network

Marketing lures inspired by Pokémon Go

28 November 2016

Gamers ditch traditional consoles in favour of Pokemon Go and World of Warcraft

28 October 2016

Alibaba’s 2016 ‘Singles Day’ activity includes Katy Perry, VR, Pokemon Go-style AR and an eight-hour...

20 October 2016

A fundamental human need for community may be the next big opportunity for marketers

02 October 2016

Eurostar leverages Pokemon Go and YouTube influencer Ali-A to promote affordable Snap fare

29 September 2016

Pokemon Go’s innovation was people in the real world, says Niantic’s Tatsuo Nomura

23 September 2016

Sony wants to 'aggressively' push into the mobile gaming market following the success of Pokemon...

05 September 2016

Asia Insurance launches special Pokémon Go insurance service

Creatives underline Brexit threat to EU nationals with London Pokemon Go flyers

Pokemon Go sees 60 per cent of users returning to download more Pokemon-themed products this...

The impact of Pokémon GO on global demand for the TV series

Pokemon Go surpasses $200m in global revenue within 1 month of launch

Basel catches tourists with Pokemon Go Pikachu revenge prank

Pokemon Go sparks trespass lawsuit after players swarm private home

Niantic boss praises Pokemon Go McDonald’s sponsorship deal for taking the focus away from...

Nintendo share price dives following Pokemon Go success

Apple says Pokemon Go is the most downloaded app in a first week ever

The Drum Network

Disruptive marketing in action: The Pokémon Go effect

Reporter caught playing Pokemon Go interrupts US state department Isis conference

The most creative ways Pokemon Go trainers have cheated their way to the top

There’s a short window for brands to “catch ’em all”

Pokemon Go may ink sponsorship deal with McDonald’s in Asia

MLS team Vancouver Whitecaps use Pokemon Go to announce two new signings

Don't be so cynical about Pokemon Go: It's helping people, families, businesses and cities

John Legere and T-Mobile want to help you ‘Catch ‘Em All’ with Pokemon Go free data offer

Pokemon powers up Nintendo to become one of Japan’s top 20 companies

John’s Weird Week: Pokemon predators and Cillit Bang boots Barry Scott