Andy Murray's laid-back star appeal has been recognised by brands the world over.
The now two-time Wimbledon champion inked a four-year deal with sporting giant Under Armour back in 2014 worth an estimated £15m, but beyond sportswear he's also an ambassador for the likes of Jaguar, Standard Life and Unicef.
According to the Sunday Times Rich List Murray's backing from brands has helped him accumulate a £58m fortune; something sponsorship consultants claim could double over the next three years thanks to wider media coverage and a "family man" image that has made the tennis star more "marketable".
Murray's partner brands came out in their droves to celebrate his Grand Slam win at Wimbledon yesterday, along with the tournament's longstanding sponsors.
Scroll down to see how they celebrated the Scots' win on social.
The crown returns to the King.
— Under Armour (@UnderArmour) July 10, 2016
Murray's sportswear sponsor made a collage of the champion using fan's pictures to celebrate his win.
Game! Set! Championship! We’ll drink to that. Congrats @andy_murray#TasteofWimbledonpic.twitter.com/5ZrptBus6h — Robinsons (@DrinkRobinsons) July 10, 2016
Longstanding Wimbledon partner Robinson served up a pun to mark the occasion, touting its Squash'd juice.
— evian (@evianwater) July 10, 2016
Tournament sponsor Wimbledon used a simple GIF to salute Murray's victory, giving a nod to his first Wimbledon win against Djokovic.
The crowd erupts! Unrivalled passion on the court from @andy_murray, crowned #Wimbledon Champion 2016 #FeelWimbledonpic.twitter.com/GA0mVbUajI — Jaguar UK (@JaguarUK) July 10, 2016
Using the hashtag from it's #FeelWimbledon activation, Jaguar appluaded its brand ambassador by capturing the crowd's reaction.
— WWF UK (@wwf_uk) July 10, 2016
WWF seized the opportunity to promote its commitment to its global goal #DoubleTigers in the wild – part of a wider campaign supported by Murray and Kevin Spacey.
Congratulations to @andy_murray, Master of your Dreams. #withAndypic.twitter.com/OYayRY5FPc — Standard Life (@StandardLifeplc) July 10, 2016
Murray's partnership with Standard Life focuses on the pair's shared values around goals, motivation and talent. The insurance company celebrated the sportsman's win by continuing its #WithAndy push on social.
— Unicef UK (@UNICEF_uk) July 10, 2016
Murray has supported Unicef since 2014, and the charity stuck with a simple tweet to congratulate Britain's number one tennis player.
Let the celebrations begin... An emotional team Murray celebrate a second #Wimbledon title... https://t.co/wLE29kSSKg— Wimbledon (@Wimbledon) July 10, 2016
Slazenger has been the official supplier of tennis balls to the Championships since 1902. It marked Murray's win with an emotive video showcasing his immediate reaction.
Malaria No More UK
Murray sits on the UK leadership council for Malaria No More, the charity used a picture of the Wimbledon winner clutching his trophy to show support.
Day 14. Centre Court. The nation celebrates as a second #Wimbledon title is secured! #LoseYourself#Wimbledonpic.twitter.com/LLMKnEcAZB — Häagen-Dazs UK (@haagendazsuk) July 10, 2016
Häagen-Dazs continued its LoseYourself campaign to mark the event, turning the lens on the crowd and away from the action.
— HEAD Tennis (@head_tennis) July 10, 2016
Murray's racket sponsor opted for an action shot of Murray doing his classic 'fist pump' celebration.