Under Armour signs Andy Murray as brand ambassador in deal estimated to be worth £15m

US sportswear brand Under Armour has signed British tennis champion Andy Murray as its brand ambassador in a four-year deal widely estimated to be worth £15m.

The deal, confirmed on the Andy Murray blog this morning, will see the 2013 Wimbledon champion wear sports apparel, footwear, and accessories from the brand as well as appear in its marketing campaigns.

He will also make public appearances for the brand, beginning in January 2015, and participate in global training and tennis activations.

Murray, who is ranked number six in the world, said he is “honoured and excited” to be joining the brand to help them “tell their story globally”.

He added: “They are committed to providing innovative apparel, accessories, and footwear, with an unmatched focus on training and performance.”

Ryan Kuehl, Under Armour’s senior category director, Global Golf and Tennis, said: “Signing Andy is really a special moment for the brand, as we continue to elevate and diversify our athlete roster and expand our international presence. Andy’s remarkable character, competitive spirit and unmatched ability make him the perfect fit for our family.”

Last summer Murray became the first British male in 77 years to win the Wimbledon Championship, and was also winner of the 2012 US Open Champion. He is currently the reigning Olympic Singles Champion.

Under Armour also counts athletes including Lindsey Vonn, Tom Brady, Cam Newton, Stephen Curry and Sloane Stephens in its roster of brand ambassadors.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.