Modern Marketing Assassin's Creed Unity Ubisoft

Ubisoft sorry for gaming survey that gives women the boot

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By John McCarthy | Media editor

July 5, 2016 | 3 min read

Video games giant Ubisoft has been under scrutiny after a company survey was found to immediately boot respondents who click the female parameter.

Ubisoft

Assassin's Creed Unity saw criticism for not including playable female characters

While in isolation the issue seems small, in the background, the games industry is making huge attempts to be more inclusive to women in wake of the Gamergate scandal that exposed the ugly side of video games.

The company behind the Watchdogs, Assassins Creed and Ghost Recon released a survey asking users questions about their favourite game, but on the first question it immediately excluded anyone claiming to be female.

Many social media users were disappointed with the company.

The company claimed that the incident was caused by a mistake and not an actual decision to ban women from giving feedback on its new project.

A spokesman told The Drum: “There was an error with the setup of the survey. It should now be resolved and available to everyone. Apologies for any confusion.”

One user expressed his doubt at the excuse however.

Modern Marketing Assassin's Creed Unity Ubisoft

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